MagGrow News

MagGrow Expands Footprint in Australia and New Zealand

MagGrow is delighted to announce the addition of David McGrath as regional business development manager with the aim to support agricultural partnerships and production in Australia and New Zealand.

McGrath is an experienced senior manager with more than a decade of experience in agricultural industries where he’s held a wide range of roles, from business development and sales, to research and development. He brings a strong track record developing successful businesses, managing high-performing teams, and facilitating knowledge transfers that have resulted in improved commercial sales and revenues streams.

David is a trusted advisor among government, business and agricultural circles in Australia and New Zealand, thanks to his success developing, deploying and optimizing systems to support growers across the continent and globally.

Supporting David to create new partnerships and improve sustainability practices, while increasing crop profitability, through the adoption of MagGrow’s spray technology in Australia and New Zealand, is Gillian Byrne.

Gillian Byrne launched MagGrow in Australia and New Zealand last year. Gillian is responsible for sales development, working directly with MagGrow’s dealer partners and managing sales opportunities in Queensland, New South Wales, Northern Territory and New Zealand.

With concern over critical issues such as spray drift and other threats that have the potential for catastrophic crop damage, MagGrow’s technology gives growers across Australia and New Zealand a highly effective tool to support their efforts – minimizing spray drift, improving profitability, and generally making farmers lives easier.

MagGrow’s magnetic-assist technology significantly reduces waste, improves sustainability practices, and delivers important plant protection products where they matter the most. Using the MagGrow boom kit system growers have reduced spraying drift by up to 70% and improved coverage by up to 40% versus conventional spraying methods.

MagGrow Has Won The Thrive Bayer Sustainability Award 2021

MagGrow Thrive Bayer Winner Scaleup

We’re delighted to inform that MagGrow has won the Thrive Bayer Sustainability Award 2021 – Scaleup category for our commitment to supporting more sustainable food production.

As a winner, MagGrow will have the opportunity to explore a proof-of-concept pilot project with Bayer, receive automatic nomination for THRIVE’s TOP 50 listing, and gain access to Bayer resources and THRIVE’s ecosystem.

“On behalf of the brilliant MagGrow team, I am absolutely delighted that we have won the Thrive Bayer Sustainable Scaleup award. I strongly believe that Bayer and MagGrow share the same goal which is to support farmers everywhere in the sustainable intensification of global food production whilst protecting the environment. I very much look forwarding to collaborating with them to achieve this goal” said Gary Wickham, CEO & Co-Founder of MagGrow.

The 10 finalists pitches and the winners announcement are available to watch here:

MagGrow Appoints US-based Paul Dacier to Chairman of the Board

Paul Dacier

We are delighted to announce new leadership to support strategic growth plans for North American markets.

Paul Dacier will succeed Gary Wickham as the company’s new chairman of the board, while Wickham will continue to oversee global market penetration in his current role as CEO.

“Paul brings a huge breadth of knowledge and experience from his successful background in the aviation, technology and agriculture sectors, which will be invaluable to MagGrow’s global growth initiatives,” said Wickham. “He will provide vital strategic leadership to the board and his presence in the U.S. adds critical capacity to ensure the success of our next phase of growth.”

Dacier is currently the executive vice president and general counsel for Indigo Agriculture, Inc. Since Dacier joined Indigo in 2017, the company has raised about $1.1 billion in additional venture funding. Throughout his career, Dacier has been involved in mergers and acquisitions that have an aggregate value greater than $100 billion, demonstrating his successful track record in strategic growth and scalability.

“I’m delighted to be joining the MagGrow team, and to support an innovative and leading-edge company that is making the world better,” said Dacier. “The agricultural industry faces many challenges, making it more important than ever to provide useful technology and cost-effective solutions to the people leading our food production. For a company like MagGrow, which is supporting farmers with a multi-faceted product that accomplishes many different goals, there is tremendous opportunity for growth in North America.”

MagGrow’s core magnetic assist technology significantly reduces waste, improves sustainability practices, and delivers important plant protection products where they matter the most. Using the MagGrow system as compared to traditional spraying systems, growers have seen reduced spraying drift by up to 70% and improved coverage by up to 40%.

As a member of Trimble’s Select Partner Program for Agriculture, MagGrow’s technology is available through a worldwide distribution network with a significant footprint in the North American market, which Dacier will look to expand as chairman of the board.

Dacier brings extensive background in leading strategic business growth. He joined the senior executive team at EMC Corporation in 1990 when the company was worth around $170 million and had 750 employees. For more than two decades, he led the company’s worldwide legal and compliance functions; oversaw the company’s internal audit, real estate and facilities organizations; and directed sustainability, aviation, and government affairs departments; EMC became one of the largest high technology companies in the world, with $24.7 billion in revenue and a workforce of over 68,000 employees.

Dacier was recently appointed as chairman of the board for the Irish aircraft leasing company AerCap in 2020 after a decade of service in other roles, including vice chairman and non-executive director.

A graduate of Marquette University Law School, Dacier is a distinguished lawyer and active member of the legal community.

MagGrow and AMBER announce a third research project to push the boundaries of innovation in crop-spray technology for sustainable farming

AMBER, the SFI Centre for Advanced Materials and Bioengineering Research hosted by Trinity College Dublin (TCD) is collaborating on a third project with MagGrow, an Irish SME based in Dublin, specializing in magnetic-assisted agricultural spraying.

The third collaborative project between AMBER and MagGrow will build upon previous successful projects that have yielded important results concerning the magnetic field effects upon agricultural spray performance. The new project acts as a platform to gain further insight into the MagGrow effect and opening novel areas for research and development to stimulate further commercial opportunities.

MagGrow’s technology reduces spray drift by more than 70%, delivers superior crop and weed coverage and reduces water usage by up to 50%. Farmers are all facing the same challenge, which is to grow more food, increase profitability and protect the environment. The only way this can be achieved is through sustainable intensification of food production and that’s where MagGrow technology steps in by using less land, labour, water, and pesticides to produce more food.

MagGrow’s deliberate science-based approach towards developing an effective technology has resulted in an easy to use, low-maintenance product that delivers a return of investment of less than a year.

In the MagGrow system, the spray-fluid passes through a magnetic field at specific flow rates so that the resulting spray has a droplet profile and droplet properties that facilitates increased coverage, reduced spray drift and reduced run-off from the plant canopy. Undesirable pesticide run-off and associated chemical costs are greatly reduced, while at the same time delivering better efficacy and pest and disease control.

The overall goal of the third jointly funded project with AMBER is to generate further knowledge concerning the magnetic effect attributed to the award-winning MagGrow spray technology. Extensive test facilities at the CRANN Research Institute at Trinity and in the field will be used to derive detailed droplet formation and flow data, followed by analysis using innovative imaging and analytical techniques. The year’s work will also include an investigation into the impact of various water parameters such as hardness and temperature, and the use of nanobubbles in spray media using a new laboratory-scale test rig within Trinity.

MagGrow’s engagement in a third project with one of the world’s leading authorities on magnets and magnetism, Prof. Michael Coey FRS, demonstrates the SME’s ongoing commitment to innovation through research and development. The project will enable MagGrow to explore and exploit scientific outcomes to create innovative solutions to global challenges of food security and the environment, including climate change, land-usage, water shortage and environmental pollution, extending to bio-geochemical flows, biodiversity, and other planetary boundaries. The very detailed scientific information derived through this study will provide MagGrow with the foundational theory to optimise existing products and develop the technology for other applications.

Prof. Michael Coey, AMBER and School of Physics, Trinity College Dublin, said: “We are delighted to enter our third project with MagGrow. It truly has become a joint endeavour, particularly with the recent appointment of Dr Karl Ackland, a former member of our TCD team, to MagGrow. The opportunity to extend our engagement with MagGrow in this project is exciting. Our aim is to use innovative and detailed analysis to test our hypothesis both in the laboratory and in the field, which

will help to optimize current technology and open new avenues that could prove vital for feeding everyone on Earth in the coming years.”

Dr Anthony Furness, MagGrow CSO said, “MagGrow is indeed fortunate to have the on-going support and scientific excellence that Professor Coey and the AMBER team bring to bear upon the MagGrow’s corporate leadership, commitment to research and continued growth as a technology company attuned to food security needs, the environment and sustainability.”

MagGrow UK in disinfection project to combat plant and human pathogens.

MagGrow UK is pleased to announce the timely commencement of a disinfection project to combat plant and human pathogens, including COVID-19. Pathogens is an umbrella term for viruses, bacteria, fungi and other micro-organisms that can cause disease. During the current pandemic there has been a significant increase in the use of chemical based disinfectant products for surface decontamination, resulting in significant costs when attempting to cover large surfaces with frequent repeated applications. While dilute bleach or soapy water may suffice for treating contaminated domestic surfaces, there are situations in which these agents are inappropriate, notably in washing fresh produce, including fruit, vegetables and fresh meat.

A water-based solution containing nanobubbles that carry activated oxygen (also known as ozone) to kill pathogens results in residue-free water and oxygen release. Nanobubbles are extremely small bubbles of gas, typically below a thousandth of a millimetre in diameter, 100 times smaller than the thickness of a single human hair. Stabilised nanobubbles do not rise to the surface and burst but remain stable and buoyant in solution for even months, providing a ready, environmentally friendly platform for the carriage and delivery of gases, such as ozone.

Ozone is an effective alternative antiseptic, characterised by its strong antimicrobial action upon pathogens. Ozonated water has been used for such purposes, but its potency is no more than 5 to 10 minutes, whereas water containing ozone-nanobubbles dramatically improves the potency period to possibly months in certain cases.

The aim of the project is to produce a versatile system demonstrator that can be directed at a range of applications by simply changing the formulation and delivery mode of the activated nanobubble water. Initial applications will be directed towards safe, commercial and household surfaces disinfection and secondly towards washing of fresh produce.

The technology is being explored by MagGrow UK in an Innovate UK-funded project.

Dr Anthony Furness, Chief Scientific Officer at MagGrow said: “The project provides a platform for identifying, reviewing, and developing disinfection agents that can be effectively applied in combating pathogen infections in domestic, community and healthcare situations, as well as in crop and livestock production. MagGrow UK, and its parent company, seek to exploit these technologies, with a view to applications that also exploit MagGrow’s patented proprietary spraying technology. Together, they can be seen to offer even greater environmentally beneficial impact, with respect to climate change, water and input usage, biodiversity, bio-geochemical flows and other associated planetary boundaries.”

MagGrow announces the latest additions to their Sales and Crop Science teams

Andrew Lewis joins the MagGrow US Sales Team

We are proud to announce and welcome Andrew Lewis to the MagGrow team as a Regional Technical Sales Executive. Andrew will be joining us on March 1, 2021 working with the US sales development team. Andrew will be responsible for sales development, working directly with our dealer partners building relationships and managing sales opportunities in the Southeast Delta region.

Andrew has earned a Masters of Agribusiness Management from Mississippi State University. Andrew also has several years work experience in the Agricultural Industry. Prior to joining the MagGrow team he was employed at Alliance Ag Risk Management as a crop insurance agent. He also was as an Associate for 19 Agriculture LLC consulting/advising farmers and agribusinesses.

Todd Conner, the Eastern US Sales Director at MagGrow says “I am very excited to welcome Andrew to our rapidly growing US Team. I feel like MagGrow has been building a rocket and as we push out to the launch pad, we are simultaneously putting resources in place like Andrew. He will be an important and instrumental part in launching MagGrow technology into the agricultural industry while working in parallel with our dealer partners”.

Jake Franklin joins MagGrow as Crop Applications Specialist

MagGrow are delighted to announce the latest addition to their Crop Science Team. Jake Franklin joins us as a Crop Applications Specialist for the South East region in the US. Jake will be working closely with the MagGrow sales team and customer base to provide data on the use of MagGrow’s innovative spray system on key crops.

Jake joins us with an AS in Agricultural Engineering Technology and a BS in Diversified Agriculture from Abraham Baldwin Agricultural College and 10 plus years with FMC Corporation working within the Global Biology team at the Sparks Research Station located in the Southeast US.

Throughout his time with FMC, he worked closely to help drive discovery, development, and commercialization of agricultural products through field research testing capabilities with a strong knowledge of agronomy and crop pest protection while also providing sales support and aiding in product development for new crop application technologies within the company.

Nick Jessop Director of Crop Science at MagGrow says “Jake has experience across a truly impressive range of crops and is a fantastic addition to the rapidly expanding MagGrow operation in the South Eastern region of the US.”

Annette Ni Dhathlaoi joins MagGrow as Head of Brand & Marketing

 

MagGrow is delighted to announce the appointment of Annette Ni Dhathlaoi to the role of Head of Brand and Marketing. In this role, Annette will have the responsibility of providing guidance, expertise and direction to the Marketing team, Execs, Board and wider commercial teams.

A graduate of International Marketing & Languages from DCU, Annette has provided strategic Marketing consultancy to a variety of client companies over the past 5 years, including: Brooks DIY, The Brinks Company, Permanent TSB, Virgin Media, Standard Life and Metamo.

She has extensive experience building and leading effective Marketing teams

in Liberty Insurance, Electric Ireland, Heineken, An Post, Unilever and Glanbia. With a relentless focus on return on investment, she believes passionately in the role of brand, creative excellence, and innovation – rooted in genuine customer insight – in delivering sustainable growth.

In partnership with many talented agency partners over the years she has successfully designed, launched, and managed new brands, services, products, propositions and campaigns across various industries, and won national and international awards for effectiveness and innovation in brand development, sponsorship, advertising, research, design, PR, digital and media. Annette is also a qualified PRINCE II practitioner, and Trainer, and completed a Postgrad in Creativity, Innovation & Leadership in The Innovation Academy, UCD in 2019.

Gary Wickham, Chief Executive Officer, at MagGrow says; ‘We are delighted to welcome Annette to the team. Annette is an exceptional marketing leader who brings a combination of vision and creativity to the role. As MagGrow’s Head of Brand & Marketing, Annette will be responsible for the development of an overall marketing & brand strategy that supports MagGrow’s business growth and commercial plans.’’